What Makes Us Different

When it comes time to choose a firm to work with either as a renter, buyer, seller, why choose Listings Realty over the competition?

100% Real Photos / 100% Real Apts

When browsing online apartment websites (such as Naked Apartments, Craigslist, StreetEasy, etc.), many or most of the apartments advertised are completely fabricated, general "bait and switch ads" using stock photos, previously rented apts, etc. designed simply to generate leads.  We have a ZERO-TOLERANCE policy for such false or misleading advertising, and other practices common especially in the Manhattan rental market.  All apartments advertised on our website actually exist and link to a real apartment in our database.  You can rest assured when you call us, we can actually show you the apartment you called about (assuming you are qualified and it has not already been rented or isn't in contact!).  Let us save you time, with the knowledge that *every* apartment or advertised by one of our agents is a 100% legitimate property that actually exists.

Honest and ethical agents

We never pressure renters or buyers, use "bait and switch" marketing, or any other "shady" practices which are, unfortunately, still in common practice in many of the "old school" brokerages unfortunately still in businesss.  Our training culture is designed to evoke honest and ethical behavior from all our agents.  We also have no interest in hiring salespeople or brokers of any experience level who do not engage in open and honest communication with their customers and clients.  This is a relationship business and reputation is everything.  Be sure not to stake one of the most important decisions on your life ("Where do I call home?") on someone you don't like or trust.  We are here to help you, not to just "run around and show you apartments" or to "close the deal".  Do not hesitate to ask us detailed questions about the apartment, building and neighborhood history, the market in general, detailed application or buying requirements, etc.

Access to some of the best DEALS and INVENTORY available... (No, all apartments are NOT on StreetEasy, Zillow, Trulia, etc.!)

Many people think, "Who needs a broker?  There are hundreds of 'no fee' websites out there, StreetEasy, Zillow, Trulia, Craigslist, etc.?"  Unfortunately, after exploring these avenues and wading through the hundreds of ads, renters quickly realize many of the "no fee" apartments are overpriced, smaller, lower-quality apartments run by large management companies with lots of overhead expenses.  After shopping around, customers quickly come to realize there's a reason some of the best deals are often obtained through experienced brokers: The vast majority of small, independent, and mid-sized property owners and landlords would prefer to out-source the overhead, marketing costs, administrative burden, and most of all huge amount of TIME and MONEY required to propertly and effectively market their properties--they simply do not (and never will) have the in-house resources to build and maintain their own websites and marketing departments, or even keep their inventory up to date. Besides, they'd much rather focus on managing and maintaining their properties, rather than constantly searching for new tenants or buyers. For this and many other reasons, real estate brokerage remains a necessary and important part of the real estate transaction.

Also important to know is that New York City does not have an MLS (Multiple Listing Service), like virtually every other state, county and market in the United States. Our exclusive inventory and large database contains 1,000's of limited, exclusive and open listings, many of which are available only through our firm.

We've cultivated many relationships with small and independent owners over the years. By building strong relationships with landlords and tenants, we have built our reputation on being a top provider of some of the best "below market" deals out there.  Many of our landlords work only with a few select brokerages, and these apartments are not available on "no fee" websites--and often not even on StreetEasy! Often times our apartments are much better deals, more nicely renovated, in better locations, and simply better finds than so much more of the public inventory.

Experience Matters

Ask yourself: Do you want to see the most apartments, or do you want to see the best apartments that match what you're looking for?  Don't be fooled by fancy websites that seem to show hundreds of listings.  Most of the time, these websites are simply "re-posting" the properties of other brokerages, taking advantage of the IDX (similar to an MLS system), but they do not actually manage or broker all these properties, and there is no way they can be experts on all this inventory.  We prefer to take a more niche approach, focusing on "the best" rather than "the most".

We are also not here to "sell you" on one of our exclusive apartments or listings that some branch manager "needs to move". Rather, we are here to act as guides to help streamline your search and find you exactly what you're looking for in as little time as possible--and will happily show you listings from both our firm and any of 1,000's of co-brokering firms as well. We pride ourselves on knowing more about the market than 90% of the competition out there.  Your time is important.  Don't waste it running around looking at every apartment in the city or be pressured to take an apartment you don't really like!

To summarize....

For more about us, click on our other links above... Do not hesitate to call or email us if you have any questions about your listing or your move in general.  No one ever said finding a place to live was easy.  But our goal is to make it as low-stress, streamlined and enjoyable as possible!